The internet has existed for years, gradually transforming the lives of society in general, and today it has become an indispensable item in the routine of the majority of the population. A few years ago we didn’t imagine all the contributions that the internet would provide us, 10 years ago it was simply impossible to open a bank account without the need to hand over a list of documents, spend hours in line waiting for service and in some cases it would even be necessary to have a guarantor or guarantor.

Today this procedure is completely archaic and even the most traditional and old banks have already adapted to the internet’s functionalities and now offer more agile, technological and virtual procedures. Nowadays, this same account opening procedure can be done using a smartphone, anywhere in the world that has internet access. The process takes no more than five minutes.

This is a classic example of how the internet has impacted our way of life, the way we relate to people and, mainly, how we sell and buy products. Especially after this period of pandemic, in which consumers were forced to stay at home, complying with social isolation. As life doesn’t stop in many ways, we sometimes find ourselves having to carry out all our in-person activities virtually. Directly impacting the consumption relationship.

E-commerce becomes the virtual environment for interaction between consumer and company, negotiation and purchase. The sales method may change for some sales. Do you want to know what types of e-commerce are? See below and discover what they are and how they work and interact with the consumer.

Types of eCommerce

We are often unaware of the advertisements we are exposed to and interact with. To better understand what the main types of virtual sales and advertising environments are, it is important to understand in depth what electronic commerce is and what its practical applications are in our daily lives. Electronic commerce helps consumers by bringing a series of advantages, such as:

• Convenience of having your order delivered to the desired location, without having to go home.
• Ease of comparing products and better prices when compared to physical establishments.
• Faster purchasing process.
• Evaluating the company’s reputation, as well as the functionality of the service, is much easier to find.

Let’s now learn what are the most common types we find of this latest marketing method:

Social Commerce

Perhaps this is one of the most common, and you have already seen or even bought something for it. As the name suggests, this is when the product or service is promoted through ads on our social media.

Companies currently use this service a lot, as platforms can target ads to specific niches (they can draw up a customer profile that is more likely to consume your product) or you yourself have the freedom to choose which audience you want to direct your publication to.

Generally, the customer comes into contact with the ad while browsing their social networks, and this ad, which is generally very inviting, asks the customer to click on a link or button that redirects them to the company’s website, where they can access the The customer makes the purchase using their card details or even choosing a bank slip as a payment method.

Mobile commerce

This modality is aimed at ads on tablets and smartphones. You’ve probably already noticed that now cell phone brands themselves tend to offer financial products related to the brand, some even offer the possibility of a credit card, as is the case with Samsung, and the operator Tim, which offers the C6 card.

T Commerce

Without a doubt, this is the most promising form of e-commerce. As some companies are using the largest advertising channel, which is TV, and using options that already have integrated internet to promote products while the consumer watches their favorite channel, programs appear in very subtle ways, such as Cards or QR codes to reading.

A Glimpse into the E-Commerce Future

In the ever-changing landscape of technology, the e-commerce industry stands at the forefront of innovation, poised for remarkable growth in the coming years. The COVID-19 pandemic has accelerated the shift towards online shopping, creating a seismic change in consumer behavior. As we look ahead, several key trends are set to shape the e-commerce perspective.

One major driver is the rise of augmented reality (AR) and virtual reality (VR) in the online shopping experience. Consumers can expect more immersive and personalized interactions with products before making a purchase. Additionally, artificial intelligence (AI) will play a pivotal role in enhancing customer engagement through chatbots, recommendation engines, and predictive analytics.

The integration of blockchain technology is set to enhance security and transparency in e-commerce transactions, providing a more trustworthy environment for both buyers and sellers. Moreover, sustainable and eco-friendly practices will become a focal point, influencing consumer choices and pushing e-commerce platforms to adopt environmentally conscious measures.

In the coming years, we can anticipate a more seamless and connected shopping experience, driven by cutting-edge technologies and a heightened focus on sustainability. The e-commerce landscape is evolving, and businesses that embrace these changes are poised for success in the dynamic digital marketplace of the future.

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